Mapping and Marrying the Self-Service Vision

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Finding the Right Balance

What is the right balance of automation and the human touch in the customer experience (CX)? How much self-service is too much? Too little? And exactly where does self-service fit into your CX strategy? 

We recently hosted an interactive session aiming to answer these questions and received great input. We put together an infographic that helps guide best practices and provide considerations, as well as a way to get started. You can review and download below. 

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Want to learn more?

At PTP, we focus exclusively on the customer experience and everything that impacts it. Our experienced consultants and engineers helped a number of top brands design and implement ways to better know and serve their customers. 

Contact us to find out how we can help you do the same.